A THIRD of adults are looking to become more adventurous with their holiday choices – with nature trails, wildlife safaris, and hiking topping the list of expected activities.
Research of 2,000 holidaymakers revealed 36 per cent are looking to broaden their travel experiences in the next 12 months, though 19 per cent tend to revisit the same destinations.
And from those looking to break away from their usual holiday routine and become more adventurous in 2023 and beyond, 53 per cent put this down to wanting to push themselves to try new things.
The research, commissioned by adventure travel company Hurtigruten Expeditions, also found snowboarding (21 per cent), cliff diving (19 per cent) and wildlife watching (18 per cent) were other activities in mind for upcoming adventures.
Though 30 per cent considered it bold to try a new dish abroad, 23 per cent saw anything less than exploring a truly remote part of the world or camping out in the wilderness as not ‘daring’ enough.
Anthony Daniels, UK general manager for the travel brand, said: “More than ever, travellers are looking to break away from their usual holiday habits.
“And as our research shows, we are continuing to witness the emergence of the adventure traveller who is looking to explore new destinations and experience once-in-a-lifetime trips.”
The study also found the average adult has travelled to 12 different countries in their lifetime and go on at least one holiday a year.
More than half (54 per cent) go on adventure holidays