As summer kicks into full force, top motivators for family travel include making memories and having fun
WISCONSIN DELLS, Wis., June 29, 2023 /PRNewswire/ — As the school year ends and the summer heat kicks in, now is the perfect time to start planning a family vacation. In fact, Kalahari Resorts and Conventions, home to America’s Largest Indoor Waterparks, in collaboration with Market Intelligence firm, Mintel, recently conducted a travel research study to better understand families’ behaviors, aspirations, needs and motivations. The study revealed that 62% of parents intend to take more summer vacations in 2023 compared to last year.
During summer, when the kids are out of school and the weather heats up, families are eager to make the most of their time together. In fact, two of the top motivators for taking family vacations include making memories (77%) and having fun (74%).
Additionally, over half of families (59%) are looking for a travel destination that has everything under one roof. At Kalahari Resorts, guests can simply park and stay; they never have to leave the resort to experience an array of activities. Kalahari offers a wide range of activities, including world-class dining, thrilling adventure parks, game rooms and more, ensuring that families of all ages will have something to enjoy. In fact, Kalahari Resorts was recently named Best Indoor Waterparks in USA TODAY’s 10Best Readers’ Choice awards.
Summer road trips are a beloved American tradition, and, if you prefer road trips, you’re not alone. Nearly three-quarters of families prioritize choosing a travel destination that’s within driving distance. Kalahari Resorts has convenient locations in Wisconsin Dells, Wis., Sandusky, Ohio, Pocono Manor, Penn., and Round Rock,