If retail is a space for brand experience, then it’s getting redefined in interesting new ways. Emma – The Sleep Company,positioned as the world’s largest D2C sleep brand, has announced that it is launching its own range of secluded sleep vacations. The company says that as per independent research, carried out with Appinio, 77% of participants would love to go on a sleep vacation, but only 18% have tried one in the past. Sleep vacations are in fact the latest tourism trend where rest and rejuvenation are the core elements of the getaway.
Leveraging this, Emma Sleep Vacations is launching its own range of sleep vacations, which will include a wide range of locations designed to promote rest and relaxation, and properties kitted out with Emma’s award-winning sleep products.
To mark the launch, Emma is also launching a global competition to give one lucky participant the chance to win the very first Emma Sleep Vacation.
With a focus on price consciousness, flexibility and long term planning, Australians are adapting to the cost of living pressures while still indulging their passion for exploration.
MELBOURNE, AUSTRALIA / ACCESSWIRE / July 4, 2023 / According to a recent survey conducted among the 11.9 million Australian travellers engaged with News Corp Australia’s brands, nearly one in three travellers have been impacted by the cost of living, necessitating careful budgeting and planning. The survey indicates that Australians prioritise the lowest price when making bookings, with 61% considering it a crucial factor. Flexibility has become increasingly important, as 68% of respondents value flexible booking options to avoid penalties and losses. There was also a noticeable shift in dynamics, with solo and couple travel gaining popularity, while family and group travel have declined.
Inspiring Vacations, an award-winning travel company, is well-positioned to cater to these evolving trends with its diverse range of exceptional experiences worldwide, including Alaska tours and tours to Scandinavia. The company says the evolving trends highlight the resilience of Australian travellers and their ability to adapt to changing circumstances.
Offering a wide range of experiences around the globe, from tours to Alaska to Scandinavia tours and everywhere in between, Inspiring Vacations caters to budget-conscious travellers seeking unforgettable experiences.
With guided tours of Alaska, travellers can witness the breathtaking beauty of the glaciers, explore the untamed wilderness and immerse themselves in the unique culture of the region. For those seeking to discover the rich heritage of the Nordic countries, Inspiring Vacations offers tours Scandinavia-wide, providing an opportunity to explore stunning landscapes and experience vibrant cities.
By offering off-season tours, Inspiring Vacations caters to travellers seeking affordability and a chance to explore destinations without the crowds. The company also provides options for intimate getaways, wellness retreats and indulgent