A sleep vacation for brand experience?

If retail is a space for brand experience, then it’s getting redefined in interesting new ways. Emma – The Sleep Company,positioned as the world’s largest D2C sleep brand, has announced that it is launching its own range of secluded sleep vacations. The company says that as per independent research, carried out with Appinio,  77% of participants would love to go on a sleep vacation, but only 18% have tried one in the past.  Sleep vacations are in fact the latest tourism trend where rest and rejuvenation are the core elements of the getaway. 

Leveraging this, Emma Sleep Vacations is launching its own range of sleep vacations, which will include a wide range of locations designed to promote rest and relaxation, and properties kitted out with Emma’s award-winning sleep products. 

To mark the launch, Emma is also launching a global competition to give one lucky participant the chance to win the very first Emma Sleep Vacation.